The value chain consists of a series of activities, that include inbound logistics, warehouse and storage, production, finished product storage, outbound logistics marketing and sales and customer service. By investigating the activity in the chain, you determine how to increase the value perceived by a customer. By adding value to the products, companies ensure success.
My business, called Internotes is a used CD sales establishment that sells to students on campus at a reduced rate.
The value chain for this business is simple. The CDs are the raw materials. The inbound tracking system is the database inventory, the warehouse and storage is inventory tracker, Production_ the copies of cd’s need and/or made can be tracked and added to the database.
Customer services are orders that can be taken and tracked. Marketing and sales are all interrelated and can be targeted to the student body through emails, social networking and external posters, flyers and discount cards. Payment and fund collection monitored through the customer service piece as well. And finally the outbound logistics or shipping of products are the final delivery on campus.
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